{"text_format":"2","workbook":"xls","n_sheets":3,"sheets":["Sheet1","Sheet2","Sheet3"],"not_rendered":{"charts":0,"images":0,"macros":0,"external_links":0,"defined_names":0,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"run_cost":"one","rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900","formulas":"cached_only"}

{"sheet":"Sheet1","index":0,"n_rows":22,"n_cols":7,"rows_kept":22,"cut":false,"hidden":false,"merged":[[0,0,0,6]],"flags":["formulas_cached_only"]}
["Simple Marketing Plan"]
["Who do I want to reach (target audience)?","What do I want to happen?","Where will I find my target audience?","What will I say to my target audience?","In what form will I say it?  ","How often/when will I engage my target audience?","How will I know if my message impacted my audience?"]
["Those with Young Onset Alzheimer's Disease","I want them to join my new support group ","Clinics and pharmacies","Spend some time with people who understand you - join \"The Club\"","Fliers and word of mouth (explain \"The Club\" to the medical/pharmacy staff)","Hang fliers in each pharmacy/clinic by the end of June and tell staff about the support group when doing so","Ask each new support group attendee how they heard about the group (through 12/14).  "]
["Spouses","Attend PT class","Churches","Spend some time, learn how to gain some time","Church bulletin","Sundays - several months in advance","People attend class - how did you hear aobut the class?"]
["Employed caregivers","Contact ADRC and learn about resources","workplace","Find balance in your life- juggling balls in air","payroll stuffers","Monthly","# of I&A contacts (increase)"]
["Older Adults with early stage dementia","attend new support group","McDonalds - between 6 & 9 am","Think Outside the Box","On a placemat - word search with specifics of support group","three months in the morning","ask how they heard about support group"]
["Employers","schedule a presentation (let us in the door)","HR departments within the community (ask someone you know for an \"in\")","cut back on \"call-ins\", what's in it for them, increase productivity - use specific example","personal phone call","work with one employer each quarter","if they let you in"]
["Oneida County employer system","raise awareness of services in their agency","through Human Resource Department","Are you stuck in the middle?  ","Caregiver Survey and ads in newsletter","annual inservice and use resource table in courthouse for CG materials","increased contacts from Oneida County staff"]
["younger caregivers","raise awareness of caregiver services","on Facebook","try variety of posts to elicit \"likes\" and posts","facebook postings and signature line on emails \"like us on FB\"","post and monitor 2-3 times/week","number of likes and posts"]
["Rural Caregivers","Recognize and access services and support","Churches, grocery stores, pharmacies, clinics","List activities they do as a caregiver; \"there is help available\"- use humor","posters on community bulletin boards; radio ads; free newspapers","hang posters monthly; radio ads for 3 weeks","survey customers when they call or stop in"]
["Long distance caregivers","Help is available","Places of employment; churches;anywhere!","Help is availale (we can help you bridge the gap)","Internet; resource manual","have resource manuals available in many locations","survey customers when they call or stop in"]
["Employed Caregivers","Attend a class or support group","Large or small businesses","We can help lighten your load","talk to managers/owners to get their buy-in - then use email blast, payroll stuffers, brown bag lunch","email blast every week, payroll stuffer 4 times, monthly brown bag lunch","increased attendance at support groups/classes - ask how they heard"]
["Sandwich generation","contact our office","School, church","Life is a ___ sandwich; you're taking care of them (who is taking care of you?) be brief","letter to churches with blurb for bulletin; fliers to schools to send home with students","monthly blurb in church bulletins and monthly fliers for students","ask customers how they heard about us"]
["Male caregivers","Awareness of available services","Barber shop, clinic, pharmacy, coffee clutches, sporting goods stores, taverns, service clubs","Don't Cook? Meals on Wheels?  Hate cleaning? Call us.","Newspaper (print ads)","Quarterly","If men attend or seek services"]
["Caregivers in Crisis (this is a message for the general populcation, before a crisis occurs)","People to call us prior to crisis so they know available resources","other presentations and classes (Stepping On, etc) ","Be prepared for the unexpected - know us before you need us","presentation (Final Affairs, etc); guest speaker at other classes","6 presentations per year","reduction in number of crisis calls"]
["24/7 caregiver","call our office to get connected with a peer - 1 on 1 coach","Grocery or church","You're not alone","Grocery stuffers and church bulletin ads","weekly for 2 months","number of peer to peer support connections"]
["Spousal Caregivers","Reinforce/recognize being a caregiver","Churches","Choose words carefully - refer to caregiving as a list of tasks ","Church bulletin","One article in newsletter each month","Ask how they heard and record it"]
["Adult Children","Contact our office/ask for assistance","Workplace","Images - Juggling caregiving and work?","Poster in staff lounge with pull-off contact info","Work with EAP/HR to change-up poster monthly","Ask how they heard and record it"]
["Male caregivers","Help make a plan - be prepared - be aware","Coffee shop/restaurant - where they gather","Put in the right language","Placemat","Once monthly","Check back with restaurant contact; replenish with new placemats"]
["Friends/neighbors","Share information","Grocery stores","\"I get by with a little help from my friends\"","Insert in grocery bags","Daily","Ask how they heard and record it"]
["Rural caregivers","Share information","Newspaper weeklies","\"Caring for someone who lives far away?\""]
["Long distance caregiver","Contact our office/ask for assistance","Wal-Mart, Walgreens pharmacies","\"Caring for someone who lives far away?\"","Poster with pull-off contact info","Ongoing - check supplies regularly","Ask how they heard and record it"]

{"sheet":"Sheet2","index":1,"n_rows":0,"n_cols":0,"rows_kept":0,"cut":false,"hidden":false,"merged":[],"flags":["formulas_cached_only"]}

{"sheet":"Sheet3","index":2,"n_rows":0,"n_cols":0,"rows_kept":0,"cut":false,"hidden":false,"merged":[],"flags":["formulas_cached_only"]}