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Family Caregiver Marketing Toolkit

Reaching out to the community to find and support caregivers is an important part of a Caregiver Coordinator’s job. We created these materials to give you several options representing different caregiving situations in an attempt to help you customize your message to the different types of caregivers you encounter or to best match your community.

All templates are set up in Word so you can open and click on the box to insert your own contact information.  You can use the posters/ads templates as posters to display in high-traffic areas or they can be used in their current 8.5 x 11 size or downsized (by dragging the bottom right corner toward the top left to make it a smaller size) to become display ads in local newsletters or newspapers.  Note, you'll have to also move the text box to make that fit your new size.

Newsletter articles should be personalized with your contact information and can be revised to be more relevant to your county and the services you offer. You are encouraged to submit articles to your agency newsletter as well as those of partnering agencies and local newspapers.

Customizable Brochures

For Color Printing
Caregiver Brochure #1 (color)
Caregiver Brochure #2 (color)
Caregiver Brochure #3 (color)
Caregiver Brochure #4 (color)

For Black & White Printing 
Caregiver Brochure #1 (B&W) 
Caregiver Brochure #2 (B&W)
Caregiver Brochure #3 (B&W)
Caregiver Brochure #4 (B&W)

Customizable Posters/Ads

For Color Printing
Caring Poster/Ad #1 (color)
Caring Poster/Ad #2 (color)
Caring Poster/Ad #3 (color)
Need a Break Poster/Ad #1 (color)
Need a Break Poster/Ad #2 (color)
Need a Break Poster/Ad #3 (color)
Need a Break Poster/Ad #4 (color)
Need a Break Poster/Ad #5 (color)
Grandparent Caregivers Poster/Ad #1 (color)
Grandparent Caregivers Poster/Ad #2 (color)

Grandparent Caregivers Poster/Ad #3 (color)
Grandparent Caregivers Poster/Ad #4 (color)
Distant Caregivers Poster/Ad #1 (color)
Distant Caregivers Poster/Ad #2 (color)
Distant Caregivers Poster/Ad #3 (color)

For Black & White Printing
Caring Poster/Ad #1 (B&W)
Caring Poster/Ad #2 (B&W) 
Caring Poster/Ad #3 
(B&W) 
Need a Break Poster/Ad #1 (B&W)
Need a Break Poster/Ad #2
(B&W)
Need a Break Poster/Ad #3 (B&W) 

Need a Break Poster/Ad #4 (B&W)
Need a Break Poster/Ad #5 (B&W)
Grandparent Caregivers Poster/Ad #1 (B&W)
Grandparent Caregivers Poster/Ad #2 (B&W)
Grandparent Caregivers Poster/Ad #3 (B&W)
Grandparent Caregivers Poster/Ad #4 (B&W)
Distant Caregivers Poster/Ad #1 (B&W)
Distant Caregivers Poster/Ad #2 (B&W)
Distant Caregivers Poster/Ad #3 (B&W)

Newsletter Articles

Asking For Help
Caregivers Have Rights, Too

Recognize Caregiver Burnout

GRANDlove

How to Keep the Promise
Loss and Grief in Caregiving

Fact Sheet

AFCSP-NFCSP Fact Sheet

Caregiver Logo

Caregiver Logo - Color  
Caregiver Logo - B&W